The emperors of chocolate: inside the secret world of Hershey and Mars

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Publisher:
Random House,
Pub. Date:
[1999]
Edition:
1st ed.
Language:
English
Description
Forrest Mars and Milton Hershey were visionaries who built vast kingdoms of candy through the force of their imagination and determination. In this eight-year investigation of the candy business, former Washington Post reporter Joel Glenn Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for trade secrets and paranoid executives fight an all-out war for America's sweet tooth.Forrest Mars, the "Howard Hughes of candy", is one of the most private and innovative entrepreneurs in America, a brilliant autocrat who built one of the world's most unique companies.Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away, to fund what would become the wealthiest orphanage in history.What began as a fraternity of small family-owned businesses has grown into a multibillion-dollar cutthroat industry increasingly dominated by these two corporate leviathans. Brenner's investigation is authoritative, eye-opening, and written with a deep understanding of and feeling for her sub
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ISBN:
9780679421900
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Grouping Information

Grouped Work ID a2c02d66-29b9-edb6-3e64-93ed1747b2ae
Grouping Title emperors of chocolate inside the secret world of hershey and mars
Grouping Author brenner joël glenn
Grouping Category book
Last Grouping Update 2018-05-03 01:19:13AM
Last Indexed 2018-07-12 04:07:46AM

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publishDate 1999
record_details ils:.b16638815|Book|Books|1st ed.|English|Random House,|[1999]|xiv, 366 pages : illustrations ; 25 cm.
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subject_facet Candy industry -- United States -- History, Case studies, Chocolate candy -- United States -- Marketing -- History, Chocolate industry -- United States -- History, Competition -- United States -- Case studies, Hershey Foods Corporation -- History, Hershey, Milton Snavely, -- 1857-1945, Mars, Forrest, Mars, Incorporated -- History
title_display The emperors of chocolate : inside the secret world of Hershey and Mars
title_full The emperors of chocolate : inside the secret world of Hershey and Mars / Joël Glenn Brenner
title_short The emperors of chocolate :
title_sub inside the secret world of Hershey and Mars
topic_facet Candy industry, Chocolate candy, Chocolate industry, Competition, Hershey, Milton Snavely, History, Marketing, Mars, Forrest