The culting of brands: when customers become true believers

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Publisher:
Portfolio,
Pub. Date:
2004.
Language:
English
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ISBN:
9781591840275
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Grouped Work ID 9ef3d66d-8a0f-795d-b339-948a6b48a756
Grouping Title culting of brands when customers become true believers
Grouping Author atkin douglas
Grouping Category book
Last Grouping Update 2019-01-01 01:10:20AM
Last Indexed 2019-04-26 04:18:15AM

Solr Details

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record_details ils:.b25065580|Book|Books||English|Portfolio,|2004.|xix, 230 pages ; 24 cm.
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subject_facet Branding (Marketing) -- Management, Customer loyalty, Identity (Psychology)
title_display The culting of brands : when customers become true believers
title_full The culting of brands : when customers become true believers / Douglas Atkin
title_short The culting of brands :
title_sub when customers become true believers
topic_facet Branding (Marketing), Customer loyalty, Identity (Psychology), Management