Differentiate or die: survival in our era of killer competition

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Publisher:
Wiley,
Pub. Date:
[2000]
Language:
English
Description
A revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int.
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ISBN:
9780471357643
9780470267752
9781118258040
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Grouping Information

Grouped Work ID 96c24f72-84d9-5b78-7d3b-93cd4200e6cc
Full title differentiate or die survival in our era of killer competition
Author trout jack
Grouping Category book
Last Update 2018-06-21 04:07:42AM
Last Indexed 2018-06-23 05:40:42AM

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auth_author2 Rivkin, Steve, 1947-
author Trout, Jack.
author2-role Rivkin, Steve,1947-
author_display Trout, Jack
available_at_salida Salida Regional Library
detailed_location_salida SRL Adult Nonfiction Staff Retrieval
display_description A revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int.
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owning_location_salida Salida Regional Library
primary_isbn 9780471357643
publishDate 2000, 2008
record_details Ebsco (ASU):ocn228505421|eBook|eBook|2nd ed.|English|John Wiley & Sons,|©2008.|1 online resource (x, 262 pages), Ebsco (CCU):ocn228505421|eBook|eBook|2nd ed.|English|John Wiley & Sons,|©2008.|1 online resource (x, 262 pages), Ebsco Academic (CMC):ocn228505421|eBook|eBook|2nd ed.|English|John Wiley & Sons,|©2008.|1 online resource (x, 262 pages), Fort Lewis Subscription eBook (EBSCO):ocn228505421|eBook|eBook|2nd ed.|English|John Wiley & Sons,|?2008.|1 online resource (x, 262 pages), ils:.b21199772|Book|Books||English|Wiley,|[2000]|x, 230 pages ; 24 cm.
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subject_facet Advertising, Advertising -- Brand name products, BUSINESS & ECONOMICS -- Distribution, BUSINESS & ECONOMICS -- Marketing -- General, Brand name products, Competition, Electronic books, Marketing
title_display Differentiate or die : survival in our era of killer competition
title_full Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin, Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin
title_short Differentiate or die :
title_sub survival in our era of killer competition
topic_facet Advertising, BUSINESS & ECONOMICS, Brand name products, Competition, Distribution, General, Marketing