Differentiate or die: survival in our era of killer competition

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Publisher:
Wiley,
Pub. Date:
[2000]
Language:
English
Description
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
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ISBN:
9780471357643
9780470267752
9781118258040
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Grouping Information

Grouped Work ID 96c24f72-84d9-5b78-7d3b-93cd4200e6cc
Grouping Title differentiate or die survival in our era of killer competition
Grouping Author trout jack
Grouping Category book
Last Grouping Update 2018-12-05 04:48:07AM
Last Indexed 2018-12-16 04:05:52AM

Solr Details

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auth_author2 Rivkin, Steve, 1947-
author Trout, Jack.
author2-role Rivkin, Steve,1947-
author_display Trout, Jack
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display_description A revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int.
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publishDate 2000, 2008
record_details Ebsco (ASU):ocn228505421|eBook|eBook|2nd ed.|English|John Wiley & Sons,|©2008.|1 online resource (x, 262 pages), Ebsco (CCU):ocn228505421|eBook|eBook|2nd ed.|English|John Wiley & Sons,|©2008.|1 online resource (x, 262 pages), Ebsco Academic (CMC):ocn228505421|eBook|eBook|2nd ed.|English|John Wiley & Sons,|©2008.|1 online resource (x, 262 pages), Fort Lewis Subscription eBook (EBSCO):ocn228505421|eBook|eBook|2nd ed.|English|John Wiley & Sons,|?2008.|1 online resource (x, 262 pages), ils:.b21199772|Book|Books||English|Wiley,|[2000]|x, 230 pages ; 24 cm.
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subject_facet Advertising, Advertising -- Brand name products, BUSINESS & ECONOMICS -- Distribution, BUSINESS & ECONOMICS -- Marketing -- General, Brand name products, Competition, Electronic books, Marketing
title_display Differentiate or die : survival in our era of killer competition
title_full Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin, Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin
title_short Differentiate or die :
title_sub survival in our era of killer competition
topic_facet Advertising, BUSINESS & ECONOMICS, Brand name products, Competition, Distribution, General, Marketing