Google's PageRank and beyond: the science of search engine rankings

Book Cover
Average Rating
Publisher:
Princeton University Press,
Pub. Date:
[2006]
Language:
English
Description

Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more.

The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research.

The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text.

Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided.

Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review
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ISBN:
9780691122021
140083032
9781400830329
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Grouping Information

Grouped Work ID 1eeb2a4a-7b2b-325d-0c46-424d9a14f7bc
Grouping Title google s pagerank and beyond the science of search engine rankings
Grouping Author langville amy n
Grouping Category book
Last Grouping Update 2019-04-02 04:29:36AM
Last Indexed 2019-04-24 04:28:01AM

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record_details Ebrary (CCU):EBC537642|eBook|eBook||English|Princeton University Press,|c2006.|x, 224 p. : ill., Ebsco (ASU):ocn815649065|eBook|eBook||English|Princeton University Press,|[©2012]|1 online resource, Ebsco (CCU):ocn815649065|eBook|eBook||English|Princeton University Press,|[©2012]|1 online resource, Ebsco Academic (CMC):ocn815649065|eBook|eBook||English|Princeton University Press,|[©2012]|1 online resource, Fort Lewis Subscription eBook (EBSCO):ocn815649065|eBook|eBook||English|Princeton University Press,|[?2012]|1 online resource, ils:.b26557502|Book|Books||English|Princeton University Press,|[2006]|x, 224 pages : illustrations ; 26 cm.
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subject_facet Electronic books, Google, Handbooks and manuals, Internet -- Handbooks, manuals, etc, Internet searching, Internet searching -- Mathematics, LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General, MATHEMATICS -- General, PageRank, Web search engines, Web sites -- Ratings and rankings -- Mathematics, World Wide Web -- Subject access, World Wide Web -- Subject access -- Mathematics
title_display Google's PageRank and beyond : the science of search engine rankings
title_full Google's PageRank and beyond : the science of search engine rankings / Amy N. Langville and Carl D. Meyer, Google's PageRank and beyond : the science of search engine rankings / Amy N. Langville, Carl D. Meyer, Google's PageRank and beyond [electronic resource] : the science of search engine rankings / Amy N. Langville and Carl D. Meyer
title_short Google's PageRank and beyond :
title_sub the science of search engine rankings
topic_facet General, Internet, Internet searching, LANGUAGE ARTS & DISCIPLINES, Library & Information Science, MATHEMATICS, Mathematics, PageRank, Ratings and rankings, Subject access, Web search engines, Web sites, World Wide Web