Shift: how to reinvent your business, your career, and your personal brand
Description
Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift . With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire. PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.
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ISBN:
9780385526272
9780307590183
9780307590183
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Grouping Information
Grouped Work ID | 2f8af660-3742-fdd9-3e3e-9afac6871e88 |
---|---|
Grouping Title | shift how to reinvent your business your career and your personal brand |
Grouping Author | peter arnell |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-02-21 07:31:52AM |
Last Indexed | 2024-04-17 23:27:36PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Kettmann, Steve
author
Arnell, Peter
author2-role
Kettmann, Steve
author_display
Arnell, Peter
display_description
Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift . With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire. PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.
format_category_salida
Books
format_salida
Book
id
2f8af660-3742-fdd9-3e3e-9afac6871e88
isbn
9780307590183
9780385526272
9780385526272
itype_salida
Non-fiction
last_indexed
2024-04-18T05:27:36.456Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9780385526272
publishDate
2010
publisher
Broadway Books
recordtype
grouped_work
subject_facet
Branding (Marketing)
Business
Careers
Change (Psychology)
Economics
Electronic books
Nonfiction
Organizational change
Business
Careers
Change (Psychology)
Economics
Electronic books
Nonfiction
Organizational change
title_display
Shift : how to reinvent your business, your career, and your personal brand
title_full
Shift : how to reinvent your business, your career, and your personal brand / Peter Arnell ; with Steve Kettmann ; [foreword by Martha Stewart]
Shift [electronic resource] : How to reinvent your business, your career, and your personal brand. Peter Arnell
Shift [electronic resource] : How to reinvent your business, your career, and your personal brand. Peter Arnell
title_short
Shift
title_sub
how to reinvent your business, your career, and your personal brand
topic_facet
Branding (Marketing)
Business
Careers
Change (Psychology)
Economics
Nonfiction
Organizational change
Business
Careers
Change (Psychology)
Economics
Nonfiction
Organizational change
Solr Details Tables
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record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
ils:.b30059471 | Book | Books | 1st ed | English | Broadway Books | [2010] | 206 pages, 8 unnumbered pages of plates : illustrations ; 22 cm | |
overdrivecmc:ODN0000348863 | eBook | eBook | English | 2010 | 1 online resource |
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